The goal of our clients is to expand existing business and take advantage of new business opportunities, while concurrently minimizing risk. Our Associates have successfully grown businesses in the health care industry, providing us a skilled perspective at guiding these strategic decisions. We help you to answer:
Cole & Associates works as part of your team, in either a primary lead role or as an adjunct to your existing group as the client wishes.
Having the correct and appropriate information is crucial in making business decisions. That is why, in addition to our Advisory Services for business development, we have built a solid foundation of Analytical Services to provide the proper information for making informed decisions.
Successful licensing and positioning decisions are based on a thorough understanding of markets, customers, and the competition. Cole & Associates can aid by:
We have access to industry data sources and can also conduct custom primary marketing research to gather timely data. We have experience in utilizing a full range of primary research methodologies from in-depth interviews to focus groups to more complex, integrated model building.
Cole & Associates is especially well equipped to conduct or assist in primary and secondary marketing research in Japan. We have an office located in Tokyo and, as example of our expertise, our Associates researched, wrote, and edited the Japan PharmaCyclopedic, an encyclopedic book of knowledge containing more than 1,400 pages on 112 pharmaceutical companies and markets in Japan. While we no longer publish the PharmaCyclopedic, we continue to maintain our access and knowledge of the Japanese healthcare industry, its landscape and its initiatives.